MDCV UK is a company making sparkling wine on 1,400 acres of the Silverland Estate in Kent, with a target to produce 5 million bottles a year, and ambition to become England's biggest wine producer by 2030.
That is quite some ambition. Meet the man behind the brand and business and hear Gary Smith share his sales strategies, marketing approach, and lessons learned in going global.
MDCV UK supplies to all the major supermarkets, sells to the trade and online, and sees export as a growth area. In addition to wine supplies, Gary oversees a visitor centre that is set to attract 15,000 people this year, including a pub and restaurant that serves fresh suppliers from the on-site garden and farm.
Meet Gary, hear the business journey so far, and taste some sparkling Silverhand!